When a national event agency needed a local partner to bring a custom corporate event activation to life at the 2024 Bourbon and Beyond Festival in Louisville, KY, they turned to Michaelis Events—and we delivered a one-of-a-kind experience that perfectly captured the essence of Jefferson’s Bourbon.
From branded aesthetics to immersive design, our team brought together exceptional corporate event floral and décor, hospitality expertise, and destination management services in Louisville to create a VIP experience that stood out at one of the city’s most anticipated festivals.
Partnering with a National Event Agency for a Louisville Event
Our role in this Louisville event was clear: help conceptualize, design, and execute a fully branded Guest Experience Tent and VIP Glamping Lounge that reflected Jefferson’s adventurous, ocean-inspired bourbon identity—all while ensuring a seamless on-site execution for both client and guests.
The Guest Experience Tent: Bourbon Meets the Ocean
Inside the custom-built Guest Experience Tent, guests were welcomed into a space that artfully blended rustic bourbon decor with ocean-inspired touches—a direct nod to Jefferson’s signature aging process, which involves barrels at sea.
Michaelis Events provided and styled:
- Drapery to soften and define the space
- Market lighting for ambient, festival-ready vibes
- Bourbon barrel cocktail tables paired with rustic stools
- Dried floral arrangements curated to reflect both coastal and Kentucky elements
This space wasn’t just beautiful—it was experiential. Guests enjoyed curated bourbon cocktails, including a smoked Old Fashioned, served with theatrical flair by Jefferson’s talented mixologists.
VIP Glamping Lounge: Elevated Outdoor Hospitality
For Jefferson’s VIP guests, we designed and furnished a glamping-style lounge area just outside the tent—a cozy yet chic space to relax, sip bourbon, and take in the festival energy.
Our outdoor setup featured:
- Adirondack chairs and loveseats for intimate seating
- Cocktail-style tables, coffee tables, and a stylish outdoor rug
- Dried floral arrangements and market lighting to tie in the tent’s look
- Fencing and layout planning to create a private, exclusive atmosphere
This glamping lounge offered a retreat within the festival, combining Southern hospitality with modern event design.
Full-Service Destination Management in Louisville
As a full-service Destination Management Company in Louisville, Michaelis Events handled more than just design. We also coordinated vendor logistics, secured a professional event photographer, and managed on-site setup and execution—allowing our out-of-state client to focus on their brand and guests.
Planning a Corporate Event in Louisville?
Whether you’re hosting a corporate activation, VIP experience, or custom event at a major festival like Bourbon and Beyond, Michaelis Events is your trusted local partner for:
- Corporate event floral and décor
- Full-service destination management
- Tent and lounge design
- Bourbon-inspired hospitality
- VIP guest experiences
📍 Based in Louisville, KY | 🎉 Specialists in Experiential and Branded Events | 💼 Trusted by National Event Producers
Let’s design your next unforgettable event. Contact us today.
